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Youth empowerment project Ajira Digital is in shambles

A UoN student stands next to Ajira Digital poster during a career day at the University

There’s discontent among the youth with the AJira Digital Project.

The Human resources functions of the govt and donor-led project has been brought to question even as govt officials shout hoarse how it is creating solution for the unemployed.

Touted as a mechanism ‘to bridge the gap between skills demand and lack of jobs’,  Ajira Digital beneficiaries allege that theirs is something fishy going on. Its eMobilis system that boasts over 150 employees, has no HR policy.

“Hi Nyakundi, please make this be known that eMobilis has no HR policy yet it has more than 150 AJIRA Digital employees. Medical Insurance given to only one person (No spouse or children cover). No employee benefits like bonuses. No payslip. Let Mastercard, MoICT, and KEPSA know that these people are frustrating the employees. Staff take more time reporting than working. Staff not allowed to have WhatsApp groups have resorted to use telegram”, a disgruntled youth wrote.

Irony of crooked Safaricom Plc celebrating International Women’s Day

Many youths are lied to

With the runaway unemployment, govt has often found refuge in lip-service initiatives such as Ajira Digital, Safaricom’s BYOB in order to shift the blame to the next ‘person’ or thing, as they cover their incompetence.

True reforms however would be in lower taxes, a level playing field in tenders, fewer and cheaper business licensing and a judicial system that works for the haves and the have-nots.

The coming together of cartels between the private and public sector feeds into each other to pacify youths that something is being done, and before long, they find themselves old, pst the youth age and disgruntled.

For example:

Safaricom’s Blaze BYOB has targetted the wrong population of Youths; those who come from some well-to-do families, those whose life in campus is not as hard as such instead of focussing on the real youths from the ground.

The Blaze BYOB PR is run on social media platforms such as Instagram, Twitter, and Facebook and to the average thinker, it appears like Safaricom PLc is helping those youths, while it is not.

To all the downtrodden and oppressed youths of Kenya, there’s nothing tangible BYOB Blaze is doing for them.

It is taking youths in circles, make them ignorant of what truly ails them, and when they wake up, they are already old, nothing has changed to better their lives or those of others. It is a scheme that the Kenyan government loves too much, they are this oppression together.

To disenfranchise the lot of young people who make the bulk of the population of this country, so that they cannot interrogate their predicament in the lack of jobs, lack of money, and extra-judicial killings, but instead waste time chasing the wind; a proper chasing of the wind.

A true revolution is one in which article 37 of the constitution is adhered to by the youth.



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