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Cyprian Is Nyakundi

Corporate Fraud

Why Social Media Cannot Be An Extension of Mainstream Githeri Media

Due to the implosion of social media, and the ever-growing demand for content, the market wants alternative content from independent creatives. It defeats the purpose of social-media if audiences are still massively following personalities who also work for Mainstream media.
Social Media

The structural condition of the Kenyan environment means that we all view each other as competitors, instead of complementary. People find themselves spewing hate for Nyakundi, for no particular reason. It’s not their fault really, just that they know nothing better.

I’d like to see a collaborative effort by video bloggers. They don’t have to like each other for all its worth, just capitalizing on audiences.

There is a growing audience that is totally fed up with the crap being shoved down our throats by mainstream media like Willy Paul, Jimmy Gait, Bahati, and the likes.

The cross-pollination of ideas, content, energy, and audiences would be a good idea.

Social media cannot be an extension of mainstream media. For instance, I have a video on my page which has garnered 1M views. This clip was not shot professionally but off a hone. Meaning that the standards of mainstream media should not necessarily drive the social media agenda.

Audiences too have to start supporting independent bloggers. Because of this concerted effort by mainstream media journalists & advertising agencies to discredit our following (which is obvious for everyone to see), advertising revenue from the corporate sector is virtually non-existent

Stop viewing each other as competitors. When you see your fellow bloggers gaining audience or readers, don’t pray for their downfall, ask yourself how you can collaborate and even become better or make something!

My take: Social media has certainly made the dissemination of news and information much easier. All news outlets use social media, not only to share their stories but to learn about what else is happening. Social media is changing the way we consume news and information, and how we advocate for issues that are most important to us.

This article is a tweet thread posted by Cyprian Nyakundi’s Fan and commentary account @CisN001 


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