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Tech: Why You’re Losing Followers On Instagram


Are you losing followers on Instagram?

There’s nothing worse than when you’re trying to gain followers but instead, they are disappearing. One minute your followers are highly active on your account and the next they seemed to be out of reach and hard to please. Do your numbers keep changing all the time? You’re so close to where you want to get, yet so far? Well, there could be multiple reasons why and we have combined just a few.

1. Is Instagram that exciting?

Think about Instagram when it was launched back in 2010, there was so much excitement around the app that Facebook seemed dead. It was exciting to get followers, to follow people and the concept was so new at the time. Almost 10 years later and the concept of social media has grown, people have more apps on their phones to focus on than before. This means that many of us are following new accounts at a much slower pace than we did when we were relatively new to the app. This leads to less new followers for everyone.

2. People are choosey

People are actually paying attention to the content they consume and who they follow. This is just the after effect of it being there for so many years, so imagine if you’ve been on Instagram for the past 10 years it also means you’re older, your interests have changed and so has everything around you. When we change, the content we want to consume also changes. When we no longer receive value from an account we followed three years ago, we unfollow it. It’s normal, and it’s happening now more than ever.

3. It’s highly competitive

Like we already mentioned, there are so many other apps that have similar or better content. Instagram on its own has so much content to consume that it’s become highly competitive, space is there but there are too many people doing the same thing. If your content is not relevant or is too similar to all the other accounts then why should people follow you? People are constantly changing their content, younger people are coming up and new concepts as well, which means you need to keep up with the times.

4. Instagram has been deleting the ghost audience

Instagram has been deleting ghost followers on Instagram and ghost accounts, basically accounts that are inactive or that are fishy. There are also companies that sell ghost followers to people who are in need of followers. Plus, a much larger number of “ghost” accounts are being deleted. Since there were literally millions of Instagram accounts that used automation, as well as millions of “ghost” accounts, the crackdown that began in May is the most likely reason you saw a sudden steep decline in followers.

5. You don’t post enough times

Inconsistency is going to be the death of your account, followers are like kids, you need to take care of them by feeding them your content every single day, you need to make sure you’re either entertaining or you’re giving out content that is valuable and helpful.


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