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Leak: Scangroup Advised KCB, Safaricom, Britam & CocaCola Not To Advertise On Nyakundi’s Site Over “Controversial’ Content

ScanGroup CEO Barrat Thakrar

Hi Cyprian,

Thank you for the good work you do.

Please hide my identity on our behalf. We are a group of concerned upcoming and struggling Kenyan advertisers and publishers and Bloggers and we want to expose this company called Eskimi..or Eskimi DSP. They do programmatic advertising

I am sure you are aware of that concept. You can always see KCB, Britam, Safaricom ads with the label ESKIMI DSP on mobile sites and apps. It is a Lithuanian company with operations in Kenya for over 9 years

Funny thing is that for all those nine years, they didn’t have a physical office in Kenya, no Kenyan employees. The fucking Wazungus used to work from Lithuania with frequent travels to Kenya to bribe the WPP Scangroup employees and other broke digital agencies to give them advertising business.

I’m very sure these guys have not registered Eskimi in Kenya and so maybe they have been evading tax. Our small knowledge tells us that any foreign company must be registered in Kenya(from one of the invoices the company name is Aktyvus Sektorius, UAB).

They just hired some very small serviced office this year at former ICEA Building now JKUAT Towers in Town and work with 2 employees. This is the truth. The truth is with programmatic advertising the adverts are automatically bought into leading sites but these fuckers and the fuckers at Scangroup kept saying how your site  specifically and some of our sites are too controversial and too cheap and useless and they cannot allow their so-called clean brands like KCB, Safaricom, Britam, CocaCola….etc to run there programmatically

How do they expect us to make money??? They have fake numbers…that they have a higher reach more than Google DN, Twitter and Facebook combined …..can you believe this???

That is what they use to sell to gullible clients. Ask anyone at Google Kenya especially in sales will tell you how true that is…Google employees and some of us even formed WhatsApp group with all leading advertising agencies as members and we thoroughly bashed and exposed Eskimi..on WhatsApp and Facebook…

Please investigate and expose these guys, the way you do…We might not have enough ability to get some info but we believe in you. Our conviction is this company is shady. We believe you can. It is time we don’t allow these faggots and wankers to take our market to their asses…
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