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K24 To Undergo Painful Restructuring

Ian Fernandes, the immediate former CEO of Mediamax Network Limited who quit in June, 2019

The K24 TV that is owned by Mediamax Network Limited which was bought by Deputy President William Ruto from the Kenyatta family is restructuring.

According to our source, the restructuring will hit hard the sales people working in the commercial (sales) department.

The sales people are the ones charged with bringing in revenues through advertising, making the restructuring suspicious.

‘K24 hired sales managers who are not competent and don’t understand media business at all. That’s where the rain started beating us’, the source who did not wish to be named said.

The incompetence in management of sales people means that such decision as putting sales people on contract was rushed.

In the new structure, some sales people will be put on contract basis while others will be sacked.

The contractual arrangement means that they will lose some privileges such as insurance cover and pension contributions. Exactly how firms are avoiding some statuary obligations.

Some of the staff we spoke to accused the management of lying about firm’s performance so as to easily fire people and put others on contract.

It remains to be seen how K24tv will ultimately handle this, however, in the recent past, most Kenyan companies have termed ‘harsh economic times’ as the reason for laying-off staff.

A few weeks ago, this site exposed Stanbic Bank silent restructuring, it also run a story on the impending staff lay-off in the media space.

Nation Media Group was said to be looking at laying off 30% of the workforce.

Citizen TV (Royal Media Services – RMS) is also considering retrenchment.

It is a tough economic situation fucked up by Jubilee regime.


  1. Uhurunomics: Citizen, NTV And KTN Staff To Be Hit Hard In New Restructuring
  2. Tough Times : Nation Media Group to sack close to 30 journalists mainly from the radio division

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